COMMUNICATION PLAN for Nestle Company Essay Example | Topics and Well Written Essays - 3750 words

COMMUNICATION PLAN for Nestle Company - Essay Example For perishable products such as milk and vegetables, Nestlà © has direct procurement process with specific requirement so that the excess is not wasted. Nestlà © invest sufficiently in sustainable agriculture in collaboration with its direct suppliers so that high quality food products are delivered. Multinationals such as Nestlà © focus on long term partnership with suppliers so that resources are available at a reasonable cost and whenever required. These long term contracts minimizes various risks on the part of the company as well as for the suppliers. For instance, such kind of supply chain system acts as a hedge against fluctuations in the agricultural market (Handfield& Nichols, 1999; Nestlà ©, 2009; 2014b). Nestle company has been going through some publicity issues in the past. There were a lot of cases where children died as a result of taking products from the nestle company. This led to massive protests by the people against their products. Nestle was accused of aggressively marketing their breast milk substitutes and dressing their sales ladies as nurses. The deaths reported were as a result of the increasing deaths of infants. For the infant formula milk, the powder has to mixed with water which in most poor countries is usually contaminated and unhygienic and therefore leading to the death of the children. Another issue was that even when the parents knew the hygienic standards that they had to have, they do not have the means to sterilise the equipment that they used and therefore having no choice but to use the contaminated water. The women in the poor countries sometimes could not afford the formula and thus would end up using less than the required amount of formula and mix it with more water so that a can would last for longer. This means that the infants got less nutrients than they required. Basically, children who are fed on breast milk are more protected than children who are fed on formula and thus have better health compared to the

Small Business Enterprise Essay Example | Topics and Well Written Essays - 2500 words

Small Business Enterprise - Essay Example The next part describes the strategies of the business, like the pull and push factors used. Then the project tries to explore the future prospects of the business. It identifies the areas in which the small business could venture and provides reasons for its success in those areas. It tries to identify the market that should be the main target of the business. Lastly, the project makes an analysis of the managerial strategy that should be employed for the success of the business Small Businesses Small businesses are essentially required in an economy as they support and enhance industrialisation of the nation. They help to acquire competitive gains and catalyse the process of development. These organisations primarily focus on research and development which results in the production of new and innovative products and the use of new and superior technologies (Berte, Rodrigues & Almeida, 2010, p.1). The workforce remains low as compared to the large enterprises. These businesses gener ally employ less than 500 employees (Headd, 2000, p.1). However, these firms are characterised by shortage of resources. Resource shortage influences their strategy formulation, especially the marketing and positioning strategies. Small businesses are often the young firms and are likely to be located in the rural areas. They are predominantly present in industries â€Å"with lower economies of scale† (Headd, 2000, p.1). The educational requirement for such firms remains different from the large ones. A large percentage of the employees have degrees below the level of graduation. Very few of them are said to have reached beyond the graduation level. These businesses are generally risk averters and their possibilities if failures due to taking risks also remain high. They also tend to be short sighted and aim to gain in the short term (Trevisan, 2009, p.3). History and Background of the Business The wood processing enterprise was set up in the Ondo state which is a place where a number of small enterprises have been established. The wood based small enterprises accounts for 44% of the total labour force in this rural region. The common characteristics of these enterprises are that they are extremely small and heavily reliant on the entrepreneurs and family labour. The operations are also carried out using simple and common technology. Logging, furniture and carpentry were among the predominant and commonest professions in the place. This provided the basis on which the wood processing enterprise was set up (Adedokun, Oyun & Adetogun, 2005, p.2). The place is also characterised by the presence of a large market where the large scale forest industries are unable to reach. This increases the requirement of the small businesses and consequently creates a large market for them. For a long time the small industries in the region were neglected. The world was undergoing industrialisation aggressively and the major focus was on the large enterprises. However, no w the situation has changed. The attention has now shifted towards the wood based enterprises in the rural regions. This is the reason why this particular enterprise was chosen to be established in the area. Brief Information about the Business Because of the increase in